![]() ![]() The crucial question is what will it make of the neighborhood,” says Weckert, who worries that rent and cost of living will increase. “Nobody basically realized that they arrived in Berlin. It opened its current office a little over a year ago. The company had originally planned to set up a tech campus in Berlin’s Kreuzberg district, but backed down in 2018 after prolonged community protests. “If you stand in front of it, you wouldn’t realize it’s Google headquarters,” says Weckert. But he also explored another layer of Google’s influence, by marching his cart in front of the company’s headquarters in the city. That’s partly why Weckert spent some of his time on one of Berlin’s bridges, where bottlenecks frequently occur even without an artistic assist. “I see a pretty interesting conflict between infrastructures and cities and new technologies,” says Weckert. If it picks up a traffic jam-real or fabricated-it might redirect vehicles to less-traveled streets, in turn putting strain on infrastructure that wasn’t built for the extra volume. Not only is it a closed system, with little transparency around what data informs it and how it’s used, but Google Maps also uniquely shapes the physical world. Google Maps provides a particularly illustrative example of that relationship. When you have eliminated the JavaScript, whatever remains must be an empty page. “I have the feeling right now that technology is not adapting to us, it’s the other way around.” Google Maps Find local businesses, view maps and get driving directions in Google Maps. He cites philosopher Marshall McLuhan: We shape our tools and thereafter our tools shape us. Maybe it's that few people have that question? You should know your users and the topic best, and be able to make that call, don't delegate the decision to a metric that's easy to measure.“What I’m really interested in generally is the connection between technology and society and the impact of technology, how it shapes us,” Weckert says. Traffic is not a measure of utility or quality. Sometimes, you can write something super amazing, but it is so niche, it doesn't get that much traffic. He said, "Using just the traffic from search as an indicator for the quality of your web site might work sometimes but I wouldn’t say this is the main way you should be looking at the quality of your content." ![]() John actually said something like this back in 2015, where he said traffic from search is not a quality indicator. Maybe it's that few people have that question? You should know your users and the topic best, and be able to make that call, don't delegate the decision to a metric that's easy to measure." John replied, "Traffic is not a measure of utility or quality. Are these 100 considered unuseful content?" The others 100 almost don't get any visit. 400 of them are shown in good positions in Google. John was asked, "suppose that my website has 500 articles. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or lower in quality in the eyes of Google Search. Plus, your instances themselves are not overwhelmed from mesh-sized health checks. This offloads health checking from Envoy/service proxies to Google’s resilient systems, allowing you to scale health checks for deployments of all sizes. Google's John Mueller said on Twitter that traffic is not necessarily a quality measure. Traffic Director provides Google Cloud-delivered health checking at scale.
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